About the Project:
The project involved an in-depth understanding of ML & AI, along with the capabilities of the product in the wildlife domain.
The Requirement:
The clients were a team of data scientists and engineers who wanted to give a face to their product and make it visually appealing, and easy to understand for the end users. Even though the potential TG was data analysts and scientists, it had to be shown and explained in a way which would enhance the product's capabilities without taking too much time of the user.
The Design Process:
The design process involved learning about the software, what it could do, how it was better than competitors, its USPs and value proposition. After several fruitful brainstorming sessions, we were able to come up with a marketing brochure and a presentation to explain the product to prospects.
The brochure was floated as an MVP, feedback collected, and implemented into a landing page which then formed the face of the product.
Client's Feedback: Avneet is uniquely positioned as a "Smart Designer" with the technical skills required to understand such products. She grasps the brief quickly, and delivers an intelligent solution every time.
